Monday, March 28, 2016

How to Pick the Right WordPress Plugin like a Developer

WordPress plugins add extra functionality that is otherwise missing from the WordPress core software. If you want to add sliders, ecommerce solutions and other interactive content, chances are you'll need to use plugins to make the site more user-friendly. Plugins are a great way to tailor the site to your needs. But like any good thing, it's easy to get carried away. So how many is too many?

There is no cut and dry answer to this question. So much depends on the specific web design. What works for one business won't work for another. But if you do want to use plugins on your site, here are a few things to keep in mind.

Problems With Plugins

For the most part, we like plugins. They improve the functionality of a site, improve user experience, and can speed up the time to develop a site. They make sites more dynamic and can help you build a lead generation tool. That said, you can have too many. When that happens the site slows down and we all know that slow sites lead to lost conversions.

The best web sites will only use these tools to support the design. Your web design agency shouldn't load up the site with plugins "just in case" they are ever needed.  Social media plugins are a good example of this. Social media is huge game changer when it comes to building a website. However, small functionality things like adding simple social media icons do not require a plugin. A better option would be to have links to those sites or have them coded into the template.  This way, you’ll be able to control the style of the icons rather than using a default icon set from a plugin.

Items that improve the functionality of the web site, on the other hand, should have their own plugin. Those that support things like galleries, forms, ecommerce functions, and sliders are absolutely okay to have on your site and you should use them if you need them.

A Web Design Agency Can Help You Choose Plugins

Like any software, you will have choices to make as to which plugins to use on your site. Choose those that enhance your site and have a good reputation for reliability and function. You can research this in WordPress. You'll find feedback from developers who have used the plugin and can use this to gauge its' effectiveness, reliability, and suitability for your site. Definitely look for ones that are frequently updated to ensure they will be compatible with your site and that bugs are fixed. You certainly do not want to install an outdated plugin or one that crashes all the time. To find the right plugin, search for "WordPress Plugin" and the keywords for the type of function you need. You'll get a list of suitable options and can pick from there.

If you are still unsure about how plugins work or which ones to choose, work with a web design agency. They can evaluate your site for functionality and make recommendations that will improve both the user experience and ease your behind-the-scenes workload.


About The Author 

Design & Promote is a Chicago Web Design Agency that offers a variety of Internet marketing services including: SEO, web design and development, branding, content writing, graphic design and photography, website maintenance, and social media management.